Where to look for contracts for construction work. How to find construction orders

The competition in the field of construction services is the highest, and in order to find a profitable order for a construction team or a small construction company, you will not be able to sit in one place. Even the highest quality of work performed and responsibility is not enough - you need to act actively and independently look for customers. Experts joke that there is only one solution to this problem - simply to become famous, i.e. to earn a name, but there are a lot of ways to do it. Find construction contract, subcontracting or ordering construction works it can be done both in conservative ways (through newspapers and advertisements on poles) and in more modern ways (online promotion). All methods work to one degree or another, and ideally, use several at once.

# 1. Subcontracting exchange

The most obvious way to find an order is to reach out to the target audience and study its habitats. Advertising in newspapers, on poles, distribution of leaflets and other methods is based on this principle, which, unfortunately, do not always have the desired impact, because a specific proposal will be noticed only by a part of passers-by or readers, and only a small percentage of them in this moment the services offered are really needed. You can act differently.

The method lies on the surface and, it would seem, is known to everyone - contact large construction companies who have received a large order and obviously need help. The only thing left is to find such companies, and this is what often becomes an obstacle on the way to getting a “fat” order. But this problem can be easily solved - today you can find a subcontract on a stock exchange, a special a service that accumulates information about the winners of state construction tenders for hundreds of thousands and millions of rubles. If earlier these data were scattered and it was necessary to study a lot of sources, now all necessary information collected together- it remains only to use them correctly.

Service "Everyone in a row" provides small and medium-sized construction companies with the widest database of companies that won the competition and signed a major government contract. At stake are large sums, the conditions for the fulfillment of government orders are quite strict, and compliance with the specified deadlines is the most important requirement. In order to complete the work by the scheduled date, the winner of the tender often resorts to the services of subcontractors, therefore the service is actually a base of potential customers, who already now, and not sometime in the uncertain future, need a contractor, and this is a real chance for a small construction company to get an order.

Benefits for the construction organization:

Access to contact information companies that have received the right to fulfill a large order, the ability to directly contact and offer their services;
convenient search by regions of the country;
search by type of work, which, together with regional reference, allows you to quickly identify the most interesting companies for yourself;
relevant and constantly updated information;
service allows large companies place a subcontract request and find a contractor that is for small organizations becomes invaluable information about real orders- there is no need to even call and ask if a subcontractor is needed or not.

You need to understand that the presented you need to know how to use the database... First, not every organization that won the tender needs help. Secondly, if she needs help, there may be several companies, potential subcontractors, among those willing to provide it.

In order to receive a profitable order with a high degree of probability, carefully study the contract, and when you call, try to briefly and vividly describe the advantages of working with your organization. The customer must be convinced that the organization is worthy to cooperate with him. It is better to prepare in advance all the necessary data on the price of services, the qualifications of specialists, the experience of such work. A personal meeting and conversation with the person who makes the decision, not the secretary, is much better than a commercial proposal sent by mail. You may have to make more than a dozen calls, but you will have with target audience only, which may need help right now - a lot depends on the ability to present information, persuasiveness and persistence.

# 2. Links with major market players

This option is somewhat similar to the previous one, it only presupposes, rather, the establishment of connections in order to be in the base large organization and, if possible, be invited to do some work. Construction organization will have to look for contacts of large construction firms and contractors, be interested in their current projects and options for cooperation. A plus is that you can declare yourself and be taken into account if something happens. Minus- it is not known when the company will need your services, because it is not a fact that it has just received a large order, as is the case with the subcontractor exchange.

Nevertheless, establishing contacts with large construction companies is a necessary and important stage of activity. Sometimes they outsource the work, because they do not have time to complete the order on their own, and do not want to lose the client. Of course, part of the profit will have to be given to the general contractor, but high-quality and timely execution of work is practically a guarantee that in the future you will have regular customers.

No. 3. "Word of mouth"

The good old fashioned way also works today, although not as efficiently as it did in the old days. Word of mouth is based on high-quality and punctual performance of work... If Finishing work, replacement of electrical wiring, redevelopment and other work was done as it should, the customer will most likely recommend you or your team neighbors, friends or relatives... Moreover, while work is being done in the same apartment, people living in the neighborhood may also decide to make repairs. The well-known logic is included: “if the neighbor has done well, then they will do the same with us”, and why go far and look for someone from the outside, not being sure of the quality.

A wide circle of acquaintances among potential customers is good, but it is equally important to have contacts and among specialists in their field who can also sometimes help with the order. Often there are situations when the customer asks to recommend someone to perform work in which this performer is not a specialist.

It is important to remember that on large orders rarely invite a brigade "from the street"- they go to those whose work the customer is sure of. This means that connections and useful acquaintances must be actively established, and for this sometimes you should not be lazy and take on even small orders. Today you were asked to replace the outlet, and tomorrow - the wiring throughout the apartment, if the customer liked your approach to work.

The main thing advantage"Word of mouth" is that it is thanks to the reviews that you can get a large order that will not be trusted by the brigade advertising their services on a pole in the yard. In addition, there are no advertising costs, and the base of potential customers is gradually expanding. Minus- there is no certainty about the number and volume of orders, and in order for word of mouth to work, you will first have to resort to other advertising methods. The only thing that can be advised is to work efficiently.

No. 4. Advertisements on billboards and poles

Post ads about your services on a board at the entrance, on a pole or at a bus stop Is an old and well-proven way to promote your services that does not need detailed description... Despite the conservatism, experts are sure that such advertising will work for a long time, and construction companies convinced of its effectiveness by personal example.

Advantages:

Minuses:

there is a possibility that the ad will be ripped off, painted over, or competitors will stick their ad on top. On the other hand, this is just a probability, as well as the fact that the ad will hang for a long time;
a large customer rarely responds to such announcements;
targeting the casual attention of people - there is no guarantee that a potential client will notice the ad.

This option should be advised to those companies and private craftsmen who have just started their activities, because the investments, in fact, are minimal, and there is a chance to get orders.

A more ambitious and modern version of such a promotion - big billboard... It makes sense to place it in the area of newly built residential areas.

No. 5. Distribution of flyers and business cards

Ads can not be glued, but thrown directly into the mailbox. Then no one will definitely peel it off and spoil it, and the chance that a potential client will look at him is higher. Flyers and business cards are also distributed in construction markets, in construction stores, i.e. in places where the target audience is concentrated, and in busy areas of the city.

Advantages:

large audience;
the opportunity to receive a large order;
some people collect business cards and flyers that interest them for future use when the service is really needed.

But business cards don't always end up with the person who needs them. Investments in the printing of advertising material are more than in ads, but novice craftsmen can save money on the fact that they will distribute or distribute them on their own. Experts advise negotiate with sellers of large construction stores, leave them business cards and promise a small reward for a successful advertising campaign. At low costs, the result will be good.

No. 6. Publication in newspapers and magazines

Despite the fact that we live in the era of Internet technologies, there is still a category of people who seek services through newspapers. It is naturally necessary to publish in local newspapers, and if there are any specialized editions, then in them. If a newspaper or magazine has an electronic version, then the ad can be duplicated there as well.

Newspaper ads work, but not as effectively as we would like. In addition, advertising must be constantly updated and paid for, and only those who buy the newspaper will see it, i.e. a limited circle of people. TO cons such promotion include the limited size of ads and the inability to present their competitive advantages. True, sometimes construction companies (those that are larger) order whole articles dedicated to their activities: they describe all the nuances in the best possible way.

No. 7. Internet promotion: your website and online advertising

A huge part of the population uses the Internet today. Most search for the necessary products and services using the network. Moreover, the Internet, through numerous tools, makes it possible show ads only to those users who might really be interested in it.

It is best to carry out an advertising campaign on the Internet with creating your own website, where it will be briefly and succinctly described what services the organization provides, what guarantees and benefits it provides, what fees it charges, how to contact it and other organizational issues. On the Internet pages, you can demonstrate your work as clearly as possible by providing relevant photos.

Advantages your site for a construction company:

detailed presentation of information about services;
motivating the user to take action (with a competent and professional approach);
the presence of only the target audience;
effective tools for running an advertising campaign on the Internet.

Creation of a website, its content and an advertising campaign will not be cheap and will require the involvement of specialists, so this is unlikely to be suitable for start-up companies, but there are other ways to advertise their services on the Internet:

advertising on city message boards;
advertising on city sites;
advertising in social networks.

No. 8. Visiting construction sites

Perhaps the proposed methods will seem not entirely ethical, but still they should be borne in mind:

No. 9. Intermediary services

There is companies and individual internet portals that connect the contractor and the customer. The construction company receives substantial advantage in the form of no need to look for orders - you can concentrate only on work. But intermediary companies take a percentage for their services, and sites for access to the order database will require a fee, and this is in the absence of a guarantee that you will be able to find something.

Of course, no advertising will help if you treat your work in bad faith, so the main thing is to do your job efficiently, communicate normally with clients and meet deadlines. In the customer search strategy, it is better to use several directions of promotion at once, choosing those that will be most justified at this stage of development.

Similar materials

Nowadays, many construction specialists are increasingly starting their own business. This way of making money has certain advantages. Healthy competition is a good incentive to improve the quality of the work done. In addition, you can set your own price. However, this activity also includes the constant search for orders. And here the usual methods of popularization do not always work.

About search tricks

In the construction business, word of mouth creates the best advertising. If the team has done their job successfully, then satisfied customers will begin to recommend it to all their friends and family. Moreover, the same neighbors, looking at the current renovation process, decide to renovate their homes with the help of the team that works nearby. Therefore, when fulfilling an order, you need to try to get along not only with the owners, but also with their neighbors.

Also, very good results were shown by the method involving the distribution of flyers and business cards. The easiest way, of course, is to negotiate with the sellers of building stores and leave them leaflets with business cards. All this is done naturally for a monetary reward. So many people can learn about your team, and advertising costs will be minimal. Aspiring construction entrepreneurs can start distributing leaflets themselves.
In the construction industry, the old methods of finding clients and orders are still in place. We are talking, of course, about advertisements in newspapers and near the entrances of residential buildings. Many people believe that if an ad is posted at their entrance, then its author lives somewhere nearby. This means that it will be much easier to contact him. This approach to finding clients is convenient to apply in those areas that are of priority to you. Note that newspaper ads are triggered less often, but they still do.

Many builders have a large circle of acquaintances by the nature of their work. Note that it is very useful to know who your competitors are, whether they can become your partners. There are several reasons for this, and looking for orders is just one of them. Often, customers are asked to recommend someone for a certain type of construction work that is not included in the price list of their contractors. And this is where old acquaintances are remembered. There are situations when you can simply outbid an order from competitors who, for some reason, cannot undertake its implementation.

Search for orders via the Internet

It would be foolish not to try to promote your services on the Internet. There are two ways to search for orders for construction teams in this field.

1) Publishing announcements on thematic sites and forums. It is important here to choose only those resources that are popular. You can limit yourself to submitting the same ad. But if this is not enough for you, then you can create your own section in which you will communicate with potential clients, give advice, collect applications, and gain authority.

2) Creation of your own website. The second option for finding customers will add solidity to any team. The prospect will see that you are taking the case seriously. But it is not enough just to create a website. It needs to be promoted. The content of the site must be constantly updated and promptly respond to all reviews and applications.

Each of these methods has its own advantages and disadvantages. You can choose the one that suits you best.

Search for orders during stagnation

It is always more difficult to look for orders in a crisis. An activity with a construction profile differs from other types of entrepreneurship in that it has periods of stagnation and activity. This is often due to the seasons. For example, in winter it is simply unrealistic to build or overhaul a house. Moreover, if it comes about the company, then you will have to pay salaries to all of its members, regardless of whether orders are received or not. The same applies to government taxes. There are several ways to find customers during a period of stagnation.

1) Active search. This method implies the presence of an employee who will actively look for clients. It is desirable that this is a person with work experience and relevant skills. He must regularly monitor the thematic press, collect information about tenders. In addition, he must collect useful contacts, send commercial offers by e-mail, and so on. This routine activity can attract long-awaited customers.

2) Visit construction sites. If you plan to engage in construction at a high level, then be sure to walk through the large construction projects that are available in your city. Talk to customers. It is possible that they will be interested in your suggestions and next time they will use your services. In addition, this is a good opportunity to lure clients away from those performers who do not cope with their duties.

3) Big connections. In this case, you should establish contact with large construction companies and contractors. Do not be afraid to ask what actual projects they have, whether they agree to cooperate with you. At the very least, you will find yourself in the contact database of a serious company. As a maximum - get long-term access to large orders.

4) When attracting customers, we must not forget about passive promotion of our services. In other words, you place an advertisement, earn a reputation for yourself, participate in various exhibitions. And that's it, new clients will find you themselves. This approach works great if you have been rotating in the sphere for quite some time. construction business, have a good reputation and a solid customer base.

But ideally, it would be best to combine passive and active searches.

Search for orders at the initial stage of development

Usually, construction industry divided among themselves by large entrepreneurs. But this does not mean that the beginner in this case has no chance at all. His key objective is to find reliable clients in the construction industry.

1) The first thing to do is create a catalog of finished works. It will be your main resource. With its help, potential customers will be able to verify the quality of your orders.

2) Creation of your own website. You can create a business card site. It is advisable that he be professional. It will give a complete picture of what you are doing, what is the specifics of your work, and what level are your design skills. On such a site, you can post samples of your work, indicate prices, create a book for reviews and indicate contact information. You can popularize your site using contextual advertisements. Using SEO will also help.

3) Building contacts. Try to establish contact with manufacturers of materials for construction and decoration. Everything is very simple here. The manufacturer recommends your team to all of its customers as competent performers. In return, he receives a small percentage of each order you receive. And you, in turn, will direct your customers to partner stores to purchase materials for construction, repair and decoration.

4) Placing ads in thematic publications. These can be magazines or newspapers that talk about interior design and building materials... Be sure to design a module that will be remembered. In it, add a link to your online portfolio of your work.

5) Establishing contacts with large construction holdings. Quite often, large companies prefer to transfer some construction projects to smaller firms. In this case, you will have to give part of the monetary profit to the main contractor. But in return, you can get a solid customer base.

6) If there is any union of builders in your region, be sure to join it. This is also a good opportunity to acquire useful business connections, gain new clients and create partnerships with entrepreneurs who are engaged in a similar line of business.
The main goal of the novice construction team is to achieve the highest level work. Customers should be happy with you. This is important because most people look for construction crews through acquaintances. Testimonials from satisfied customers sometimes work better than any ad.

Useful ways to advertise

Besides the usual methods, there are several other ways to attract customers.

1) Placement of thematic articles in magazines - print and online editions. In the article, tell us about the methods of your work, about what needs and needs of clients you can satisfy.

2) Radio advertising. This method will allow you to expand your base of clients who often listen to radio broadcasts. Create a short video in which you can summarize your activities in a few words and include contact information.

3) Telephone and subject reference books in electronic format. With their help, you will be able to find potential clients.

4) Exhibitions. This does not imply participation in the exhibition itself. You can just come as a visitor. This way you can connect with the people you need for free.

Video. Choosing a team of builders and a designer for building or renovating a house

Instructions

Apply to participate in the construction tender announced by the local administration. Tender announcements are published in the local press as well as in the municipality's press. However, not all construction orders reach the moment of being put up for auction, so it would be nice if you have acquaintances in the administration (Construction Department or in the cadastral service).

Place advertisements on the services of your construction company in the media and on the Internet. Create a website where you will post information about the company, its experience in the market, as well as articles on construction. Be sure to open the "Testimonials" section, in which you publish thank-you letters and responses from your customers, if any.

Track the dynamics of growth in demand for housing, as well as commercial, industrial and socio-cultural properties in your area. Perhaps you yourself will be able to make an offer to the administration or entrepreneurs if, according to your calculations, they will soon have a need for the construction of new buildings (for example, in connection with the demolition or expansion of production).

If you live in Moscow, St. Petersburg or any other large city in Russia, refer to the website http://www.estateline.ru, where information about projects under construction and tenders is published. To find a building object, select the necessary criteria from the lists "Construction type", "Region", "District", "Construction type", "Object status" and click the "apply" button. On this site you can also find information about upcoming tenders or place an advertisement about the services of your company.

Residents of Moscow, in addition, can go to the site http://www.topbd.ru to search for information about construction projects and place advertisements, and in St. Petersburg - to the page http://www.eson.info/objects.

You can hire an employee on the basis of a job application written by him. The employer must arrange it in accordance with labor law. To do this, an order should be issued on the acceptance of an employee for a position, an employment contract should be concluded with him, a personal card should be entered and an appropriate entry should be made in the work book.

You will need

- employee documents;
- documents of the enterprise;
- seal of the organization;
- Labor Code RF;
- forms of the relevant documents;
- a pen.

Instructions

The applicant writes an application addressed to the first person of the company. In the document, the citizen expresses his request to accept him for a certain position and indicates the date from which he should be accepted. On the application, the employee puts a personal signature and the date of writing the application. On the document, the director of the enterprise, in case of a positive decision, affixes a resolution with the date and signature.

Draw up a job order, give it a date and number. In the header of the document, indicate the full name of the enterprise, enter the subject of the order and the reason for its issuance. In the administrative part, enter the last name, first name, patronymic of the employee to be hired, the name of the position for which the hiring is carried out. Certify the order with the seal of the organization and the signature of the director of the company. Familiarize the employee accepted for the position with the document against signature.

Conclude an employment contract with the employee, in which you write down the rights and obligations of the parties. Indicate the data of the employee, the name of the position for which he was accepted, write the amount Money that will be paid to a specialist for performing it. Set the terms of the contract. On the part of the employee, the employee accepted for the position signs the document, on the part of the employer - the director of the enterprise, certifies with the seal of the organization.

Make an entry in the employee's work book. Put serial number records, indicate the date of hiring, in the information about the work, write down the fact that this employee was accepted for the position. Enter the name of the company, the title of the position and structural unit... The basis for the entry is the order of employment, write down its number and date of publication.

Enter a personal card for this employee, enter the necessary data in accordance with the identity document, education, career and other information.

Advice 3: Repair in the apartment: do it yourself or hire workers?

The choice of a repair method in an apartment - on its own or by the forces of invited specialists - largely depends on financial capacity family, as well as the perception of the event.

Do-it-yourself repairs or hire workers? Determining factors

Deciding when deciding a serious issue can be very difficult. Renovation of an apartment or house belongs to the category of complex and important work, therefore, naturally, the dilemma about whether to do it yourself or turn to professionals with experience arises in almost all families. There are several significant points that influence the adoption of this decision.

When thinking about repairs in a house or apartment, first, objectively determine the premises in which it is planned to carry out it, and also objectively assess the amount of work required.

Redecoration involves one or more of the following changes: wallpapering, ceiling painting, flooring replacement, etc. Overhaul is a set of actions for the restoration, replacement and elimination of worn-out items of property. Usually it includes a complete reconstruction of the communication and electrical systems, windows and doors, alignment of walls, ceilings, floors. Accordingly, in the first case, you can cope on your own, and in the second, you will have to use, at least partially, the services of specialists, otherwise, as a result, rework may be required, which will result in a large amount for the family.

Of great importance to this choice is financial position... This is evidenced by the data of sociological studies, according to which the majority of Russians carry out renovation work independently only due to lack of funds. Indeed, depending on the region of residence, the cost of cosmetic repairs performed by the company starts from 2000 r / sq.m, and overhaul- from 3500 p.

Personal characteristics of people are also in many respects defining. Some consider the repairs to be a natural disaster, while others - the beginning of a new life. Therefore, the first category, most likely, will trust professionals, and the second will make its own efforts to restore order.

After objective analysis the material and psychological component usually emerges as the most appropriate way to carry out repairs.

The competition in the field of construction services is the highest, and in order to find a profitable order for a construction team or a small construction company, you will not be able to sit in one place. Even the highest quality of work performed and responsibility is not enough - you need to act actively and independently look for customers. Experts joke that there is only one solution to this problem - simply to become famous, i.e. to earn a name, but there are a lot of ways to do it. You can find a construction contract, subcontract or order for construction work both in conservative ways (through newspapers and advertisements on poles), and in more modern (online promotion). All methods work to one degree or another, and ideally, use several at once.

# 1. Subcontracting exchange

The most obvious way to find an order is to reach out to the target audience and study its habitats. Advertising in newspapers, on poles, distribution of leaflets and other methods is based on this principle, which, unfortunately, do not always have the desired impact, because a specific proposal will be noticed only by a part of passers-by or readers, and only a small percentage of them are really the offered services are required. You can act differently.

The method lies on the surface and, it would seem, is known to everyone - contact large construction companies who have received a large order and obviously need help. The only thing left is to find such companies, and this is what often becomes an obstacle on the way to getting a “fat” order. But this problem can be easily solved - today you can find a subcontract on a stock exchange, a special a service that accumulates information about the winners of state construction tenders for hundreds of thousands and millions of rubles. If earlier these data were scattered and it was necessary to study a lot of sources, now all the necessary information is gathered together- it remains only to use them correctly.

Service "Everyone in a row" provides small and medium-sized construction companies with the widest database of companies that won the competition and signed a major government contract. Large sums of money are at stake, the conditions for fulfilling government orders are quite strict, and meeting the deadlines is the most important requirement. In order to complete the work by the scheduled date, the winner of the tender often resorts to the services of subcontractors, therefore the service is actually a base of potential customers, who already now, and not sometime in the uncertain future, need a contractor, and this is a real chance for a small construction company to get an order.

Benefits for the construction organization:

access to contact information of companies that have received the right to fulfill a large order, the ability to directly contact and offer their services;
convenient search by regions of the country;
search by type of work, which, together with regional reference, allows you to quickly identify the most interesting companies for yourself;
relevant and constantly updated information;
service allows large companies place a subcontract request and find a contractor that is for small organizations becomes invaluable information about real orders- there is no need to even call and ask if a subcontractor is needed or not.

# 2. Links with major market players

This option is somewhat similar to the previous one, it only presupposes, rather, the establishment of connections in order to be in the base of a large organization and, if possible, be invited to do some work... The construction organization will have to look for contacts of large construction companies and contractors, be interested in their current projects and options for cooperation. A plus is that you can declare yourself and be taken into account if something happens. Minus- it is not known when the company will need your services, because it is not a fact that it has just received a large order, as is the case with the subcontractor exchange.

No. 3. "Word of mouth"

The good old fashioned way also works today, although not as efficiently as it did in the old days. Word of mouth is based on high-quality and punctual performance of work... If, s, and other work is done as it should, the customer will most likely recommend you or your team neighbors, friends or relatives... Moreover, while work is being done in the same apartment, people living in the neighborhood may also decide to make repairs. The well-known logic is included: “if the neighbor has done well, then they will do the same with us”, and why go far and look for someone from the outside, not being sure of the quality.

No. 4. Advertisements on billboards and poles

Post ads about your services on a board at the entrance, on a pole or at a bus stop Is an old and well-proven way to promote your services, which does not need a detailed description. Despite the conservatism, experts are confident that such advertising will work for a long time, and construction companies are convinced of its effectiveness by personal example.

Advantages:

Minuses:

there is a possibility that the ad will be ripped off, painted over, or competitors will stick their ad on top. On the other hand, this is just a probability, as well as the fact that the ad will hang for a long time;
a large customer rarely responds to such announcements;
targeting the casual attention of people - there is no guarantee that a potential client will notice the ad.

This option should be advised to those companies and private craftsmen who have just started their activities, because the investments, in fact, are minimal, and there is a chance to get orders.

A more ambitious and modern version of such a promotion - big billboard... It makes sense to place it in the area of newly built ones.

No. 5. Distribution of flyers and business cards

Advantages:

large audience;
the opportunity to receive a large order;
some people collect business cards and flyers that interest them for future use when the service is really needed.