What are pos microloans. What is POS lending?

Despite all the known disadvantages, express loans are becoming increasingly popular. Buyers are so accustomed to benefits financial market who wish to receive a loan directly at the place of purchase of goods. This is what POS lending is based on.

What it is?

A POS loan is nothing more than a loan for the purchase of goods. This is a loan that is issued and issued directly in the store, without visiting a banking organization. POS means “point of sale” and is translated as “point of sale,” which accurately reflects the meaning of this type of lending.

Cash will not be issued in person. Bank after registration necessary documents to receive a loan, transfers money to the store’s account, and the buyer subsequently returns the loan provided. The bank has a signed with the necessary trading points a cooperation agreement that provides for the service of providing a POS loan to the borrower.

How does the process of obtaining this type of loan for a borrower take place? The bank places a representative in each partner store, who is directly involved in processing the loan. The POS lending manager also acts as a consultant on the service provided.

Sometimes banks use a third party, namely credit broker with whom the contract is concluded. Thus, one broker at a point of sale can represent the interests of several banks when applying for a POS loan. In our country, POS lending services are provided by a narrow circle banking institutions. Russian Standard Bank was the first to use this type of lending. Later it was joined by banks such as Home Credit, Alfa Bank, Tinkoff and others.

Issuance of POS credit

If you decide to use the service of such lending, you will go through the registration procedure in the following stages:

  • Selecting a product (please note that usually not all products in a store can be purchased on credit, so look carefully at the price tags).
  • An application for a loan is completed at the credit counter. To do this, you must present a passport and a second document of your choice from SNILS to a foreign passport.
  • If the application is approved by the bank, the loan documentation is signed.

  • The bank makes payment for the purchase.
  • You repay the loan by established by the bank graphics. This can be done either directly in the store or at a bank or payment terminals.

POS lending "Tinkoff"

Buyers of online stores and travel agencies that accept payments through Yandex.Checkout have access to credit directly during the payment process. The creditor bank is " Tinkoff Bank» (they also issue Yandex.Money cards). Credit limit- from three to one hundred thousand rubles.

For an online store, an additional agreement with a bank is not required; the payment button on credit can be found next to other payment methods.

The bank considers the loan application for two minutes, after which a representative will visit the client to sign the loan agreement. The purchase is considered paid on the next working day after signing the contract. In Yandex.Checkout, no commission is charged to buyers. Loan repayment is carried out through Tinkoff Bank replenishment points or on the Yandex.Money website.

Sometimes the bank's condition for obtaining a loan is to make a down payment (from 10 percent). There may also be a limit on the amount for which a product is purchased or the number of products. You can consult with a bank representative on this topic. The loan term can also vary greatly, from a couple of months to three years, as well as the interest rate.

Advantages

The advantages of POS lending are obvious both for the buyer and for the other parties to the transaction:

  • The buyer quickly purchases the necessary goods on credit, gradually repaying the loan taken from the bank. The process of obtaining a loan is simpler and much faster than in the case of a consumer loan taken directly from a bank. The goods can be received without a down payment and overpayments.
  • The bank is expanding its customer base using POS lending. A new client can always be offered, in addition to a loan, to also receive (so-called cross-sales), which increases the income of the banking organization.
  • As for the store, it also receives a profit or a discount. With its help, trade turnover and the average check amount increase, since the buyer has the opportunity to buy more. The retail outlet does not take risks, since it receives money immediately when selling the goods, and the bank assumes all obligations. Among other things, the store can include slow-selling items on the credit list, which will allow them to sell out faster.

The Downside of POS Credit

The POS lending market is becoming increasingly popular. But there is also a downside. The disadvantages mainly concern the buyer:

  • Interest rates are often several times higher than usual bank interest, under which they are issued due to the fact that the bank assumes all the risks of non-repayment of the loan, which is invested when calculating the credit value. The client is assessed according to credit rating based on the borrower's credit history. The verification procedure is automated and is also called scoring.
  • Unscrupulous bank representatives may add additional expenses to the loan amount, for example accident insurance.
  • Loan amount limits.
  • Goods purchased on credit are pledged to the bank. This is again done to reduce the bank’s risks, so that in the event of a refusal to repay, it can partially return the money by selling the goods seized from the borrower. For example, cars are taken as collateral (in this case, the bank keeps the original PTS).
  • There is always the possibility that you will purchase a product that is sitting in warehouses at an inflated price.
  • The opportunity to purchase a product here and now, without having the necessary amount of money, often forces the buyer to make purchases impulsively, without thinking carefully.

  • Due to the quick and not very thorough verification of the buyer’s payment ability, POS lending banks are at great risk. When applying for a consumer loan, the borrower is checked much more thoroughly, including providing a certificate from his place of employment. The most unpleasant situation for a bank is the risk of fraud on the part of the buyer. No one can guarantee the bank that the loan application does not contain information from a stolen passport. In this case, we can even talk about a conspiracy with the participation of store employees.

POS loan via the Internet

Online sales are also becoming increasingly popular, becoming more sophisticated and developed. Now there are many ways to pay for purchases online. Previously, this was only possible by cash on delivery. Online stores today can offer to purchase goods on credit.

Buy a product in an online store using credit loan Just. Just click on the “buy on credit” option when placing an order. Next, you fill out an application for a loan; a few minutes after sending, you receive a response from the bank. If the loan is approved, you receive the necessary goods and repay the loan directly to the bank. Upon delivery, a loan agreement is signed.

So, who needs a POS loan?

  • If you do not have enough money to purchase a certain product, then a loan is your option, as you can make it as a down payment a large amount, and return the rest to the bank in small amounts.
  • If the equipment in the house suddenly breaks down, and it is not possible to live without your favorite coffee maker or toaster.
  • Saving for a new thing is long and inconvenient. And buy on credit for a small amount much faster.

Rating of POS lending banks

Below are the banks that occupy leading positions in terms of POS lending portfolio volume:

  • "HKF-Bank".
  • "Alfa Bank".
  • "Rusfinancebank".
  • "Credit Europe Bank".
  • "Renaissance Credit".
  • "Trust".
  • "Rosbank".
  • "MTS Bank".
  • "Opening".
  • "Oriental".

POS lending refers to a relatively small consumer loan, which is issued and issued to the client directly in a retail store at the stage of purchasing a product. The main difference between this loan and bank loan is that the client does not need to visit a bank branch and waste time on lengthy processing. You can find out your loan decision within 2-3 minutes after submitting your application.

The very concept of POS - Point Of Sale - suggests that this is a lending service at retail points of sale. This type of loan is suitable for purchases household appliances, furniture, electronics, clothing and a number of other goods. For companies that provide PIC loans, this is a high-risk way to make money. This is due to the fact that such loans are repaid quite rarely, which is why the rates are so high.

How to connect POS lending

The decision to connect POS lending today is being accepted by an increasing number of retail outlets. This is primarily due to increased customer demand for such services. At the same time, stores and retail chains wishing to connect to the system must assess the risks of joining this program in advance. After the decision to connect is finally made, all that remains is to conclude an agreement with the bank.

Not only retail stores, but also online stores can start cooperation with the bank. After the agreement with the banking organization is concluded, the store will be able to place the “Buy on credit” button.

How is POS credit issued?

Regardless of the locality - be it Moscow or locality in one of the regions of the country - village loans are issued according to a single scheme. The procedure for obtaining such a loan is presented below in the form of an algorithm:

  1. The buyer brings the goods to the checkout and selects a purchase through a broker for POS credit;
  2. The broker checks the buyer’s documents and sends his application to the partner bank;
  3. A decision comes from the bank - if it is positive, the client is issued a contract;
  4. The client gets acquainted with the loan agreement, signs it and receives the goods.

The procedure takes no more than half an hour, which compares favorably with applying for a standard bank loan. The buyer does not have to waste time waiting in line, or present a large package of documents.

The advantages of such lending

This type of fast lending brings significant benefits not only for the buyer, but also for the store and the bank that provide a loan for the purchase of goods. Main advantages for participants:

  • For the buyer. The opportunity to quickly and easily purchase the desired product on credit, without leaving the cash register. Often you do not even need to make a down payment, which is required to obtain a consumer loan in bank branch. Usually fewer documents are also needed;
  • For the store. Due to the fact that thanks to the loan, the buyer gets the opportunity to buy more than usual, the average store receipt after connecting to the POS lending system gradually increases. Trade turnover is also increasing - on average the increase is from 25% to 30%, and this depends on the area;
  • For the bank. Banking organizations, collaborating with stores within the framework of POS lending, expand their own customer base, and with it also increase profits. In addition, such loans are one of the ways to distribute credit cards, and banks do not miss the opportunity to take advantage of this.

Thanks to these advantages, the phenomenon of POS credit has become widespread not only in Russia, but also in many other countries. This offer is used by people from different segments of the population.

Flaws

This type of lending is characterized not only by positive qualities, but also by disadvantages - for customers, stores and banks. Before using such a loan, you need to consider its disadvantages:

  • Big interest. This is a minus for buyers - interest rate for POS loans reaches 30% per year, and often exceeds this value. This rate is explained by the bank’s desire to cover the risk of non-repayment;
  • Imposed services. If the client does not carefully read the loan agreement, after registration, additional services may appear that the buyer did not agree to include. personal consent;
  • Amount restrictions. Not all goods can be purchased with the help of the loan in question. Also, as the amount increases, the size of the payment increases, which complicates the debt repayment procedure;
  • Collateral for the bank. Often, expensive goods purchased under POS lending remain pledged to the bank as a guarantee of recoupment of the loan even if the buyer is unable to repay the debt.

Banks that implement POS loan programs take greater risks than when issuing regular consumer loans. This is due to a less thorough check of borrowers for solvency.

List of POS lending banks

The relevance of POS lending is confirmed by the fact that this technology is supported by many Russian banks. Today, the development of such a program is carried out by Alfa-Bank, Rosbank, Vostochny Bank, Otkritie Bank, Renaissance Credit and many others. Sberbank of Russia also expressed its desire to take part in POS lending.

Often in publications and information reviews consumer loan replaced with the synonym “POS-credit”. These banking terms are used to describe programs that involve issuing a certain amount of funds to the borrower. The client has the right to spend them for personal purposes. Moreover, in 80% of cases it is not expected to issue a pledge or other type warranty obligations- guarantees.

So are these concepts completely identical? Are there any differences between them? Which sources correctly interpret the concepts of “consumer loan” and “POS loan”?

About consumer lending

First, you need to define the term “consumer loan.” The main source describing the characteristics and properties of this banking product, is the federal law, whose number is 353 dated December 21, 2013. It offers the following definition:
“Consumer credit (loan) is cash provided by the lender to the borrower on the basis of a loan agreement for purposes not related to business activities.”
We recommend reading the material on interest rates consumer loans.

In other words, money is provided to satisfy personal, consumer, and civil needs. Consequently, any interaction between the borrower and the bank regarding the issuance and repayment of funds can be called. This concept may include programs such as:

Express loans provided by microfinance institutions upon presentation of only a passport. Banks may offer a similar loan - an emergency loan. It is issued quickly, but only if you have a whole set of documents, including income certificates.

Pawn loan, when funds are provided with collateral.

Credit cards or revolving loans, when access to money is limited only by a limit.

Loans for the purchase of real estate, vehicles when the purposes of lending are clearly defined, and the object purchased through a loan is often recognized as collateral.

Trade loans that do not imply the issuance of funds to the client. They are issued directly at retail and service points. The borrower selects a product and enters into an agreement with a bank representative. The bank transfers funds to the store’s account, and the client begins to gradually fulfill his obligations to the lender, already using the selected product. Instead of things, electronics or equipment, the subject of the contract may be the services of clinics, travel companies or wedding agencies.

The last type of cooperation between the bank and the client is called.

POS credit: deciphering the concept

POS is an abbreviation for the English phrase Point of Sale. The literal translation means “point of sale” or “point of sale.” As noted above, the borrower does not even have to visit the bank’s office - all operations to apply for a loan, receive it and sign an agreement are carried out directly in the store. The time a client spends on purchasing expensive equipment or jewelry does not exceed half an hour. No need to collect documents, no need to wait an hour or even a day for approval. Everything happens according to the “here and now” scheme. Car dealerships often operate on this principle: buying a car now won’t be difficult. The client just needs to bring his passport and license and sign the documents directly at the point of sale, leaving within an hour in a new car.

A quick or scoring check of the borrower’s identity when applying for a POS loan increases the bank’s risks. This, in turn, affects the rate and the tightening of requirements for a potential client (banks may also refuse to issue loans due to the lack of permanent registration in the region where the loan was issued).

Comparison table

Features and differences in the interpretation of a consumer loan and a POS loan
Characteristic Consumer loan POS credit
Requirements for borrowers availability of a complete package of documents; in some cases (pension loan, trust loan, loan for salary clients) – presence of only a passport and a second document;
age – from 21 years;
availability of experience and documents confirming wages;
sometimes it is necessary to provide collateral or issue an additional surety agreement;
temporary or permanent registration - in any region.
the client only has a passport;
age – from 18 years;
no collateral or guarantee is required, but often a down payment of 10% or more is required;
Often insurance and a credit card are issued along with the loan;
Permanent registration is required.
Terms of service rate – from 12% per annum;
term – from 6 months to 20-25 years;
no down payment required.
rate – from 30% per annum;
term – from 3 to 24-36 months;
down payment – ​​from 10%.
Review time From an hour to 3 days From 10 minutes to 1 hour
Place of registration Bank office A store
Issue method cash at the bank;
transfer to the client's account or card;
transfer to the store's account.
Additional services SMS notification;
Internet banking;
insurance;
credit card.
insurance;
credit card.

Thus, the concept of “POS loan” is narrower than a consumer loan. It is provided for personal needs, but they are usually reflected in the information about the product or service. That is, the bank is notified for what purposes the client spent the borrowed funds.

When the loan is issued in cash, the citizen can spend it on repairs, on the purchase of equipment, and even on organizing wedding celebrations. The lender is often not notified of the purpose of the loan. He is forced to check more carefully credit history the client and his solvency. This procedure takes a lot of time, but reduces the bank’s risks, due to which it decreases.

Based on the above, it is worth drawing a conclusion: it is not worth replacing the concept of “consumer loan” with the term “POS loan”, because it is not considered its synonym, but is one of its subtypes.

Many stores, especially large ones, allow their customers to buy their goods on credit. This service has become very popular among buyers, as it allows you to quickly and without unnecessary documents take out a loan for the desired purchase. You will learn about what customer lending in your store is and which banks offer it in this article.

Lending in stores is also called POS lending (from English point of sale - point of sale). Several large banks provide this service. In-store lending will attract customers who are willing to overpay for the opportunity to purchase the desired product here and now.

As a rule, POS lending is available to average and large companies, but some banks are ready to cooperate with small businesses.

POS credit is targeted loan to pay for goods (less commonly, services), which are issued to the buyer or customer directly during the purchase process. The issuance of such a loan is carried out by a bank employee assigned to the store. Its registration takes place in an expedited manner with a minimum package of documents.

When issuing a trade loan in this way, both the bank, the store, and the buyer benefit. The first one receives a potential client, and also earns on interest and additional services(most often insurance). The second attracts buyers and simplifies the sale of certain categories of goods. The third receives a loan to pay for the desired purchase with quick processing and without a large package of documents.

Most often, the credit purchase service is available in stores selling electronics, household appliances, expensive clothing, furniture, building materials and jewelry. It is available not only in regular stores, but also in online stores.

On the other hand, such loans are riskier than regular ones, which are issued at a bank branch. The reason is that there is a high probability of encountering non-return. By quickly processing a loan during the purchase process, the bank does not have time to carefully evaluate the borrower and make a decision. Therefore, such a loan can be obtained by those who normal conditions will most likely refuse.

Features of the terms of loans and installment plans in stores

POS credit is issued for an amount equal to the cost of the purchase or a specific product in it. Minimum and maximum amount, as a rule, are limited by the conditions of the bank or store. Its term depends on the parameters of the purchase and usually ranges from three months to one to three years. The interest rate of such an offer is usually higher than that of a standard offer under the same conditions. The bank includes the risk of encountering an unreliable borrower.

Sometimes, when applying for a loan, the bank may require you to pay a down payment - part of the purchase amount. These offers may have lower interest rates.

Applying for a store loan is carried out according to an accelerated scheme. The client only needs a passport, sometimes a second document confirming his identity. Income certificates and other documents are usually not needed - they can delay obtaining a loan, which will scare off buyers. The potential borrower is verified by basic indicators, if possible, a request is made to the credit history bureau.

Sometimes a POS loan is issued as an interest-free loan for a period of 6 months to two to three years. In such a situation, the store pays the interest, so sellers often include a possible overpayment in the price of the goods. The remaining conditions for such an installment plan are the same as for a regular loan.

As a rule, providing installment plans for purchases is a temporary promotion that must be agreed upon in advance with the bank. Less often, it operates permanently, but only for individual positions. The advantages of installment plans - the absence of a down payment and interest on the loan - have made the offer popular among buyers, which is why promotions with it are held very often.

How to activate a lending service for your store

To start issuing loans at your points of sale, you must enter into an agreement with a bank that offers this service. To do this, you can contact the branch or leave a request on the organization’s website. You can also turn to an intermediary - a company that provides POS loans jointly with other banks, using its own tools and services.

Requirements for connecting POS lending depend on the bank. As a rule, this is a certain field of activity, the size of turnover and the period of existence of the business. It is also advisable to have it at the bank whose services you want to use.

After signing the contract, it will be necessary to prepare workplace for the loan officer. It must be equipped with a computer with Internet access, installed software for working with loan applications and a printer for printing documents. The bank will provide advertising and information materials, if necessary. Your credit manager can be your full-time employee or a dedicated bank specialist.

If you have several retail outlets in your network, then each of them will need to have its own credit manager.

If the service is designed for an online store, then the “Buy on credit” button will need to be added to the payment form. After some testing, the service will be available to customers. A remote bank manager will work with clients.

During the checkout process, the customer informs the seller that he wants to purchase a product or service on credit. If such an option is available for a given offer, it will be directed to the loan issuance point. Here the buyer must provide identification documents and fill out an application. It will take from 10-20 minutes to one hour to complete and review the application.

After an express check and a positive decision, the client will be provided with a loan agreement. The buyer signs it and, if required, makes a down payment. Then the store gives him the purchase.

When the agreement is signed, the bank will transfer the loan amount to your current account - the transfer usually takes 1-3 business days. The bank will resolve issues related to further repayment of the loan independently. Once or twice a month, signed contracts will need to be submitted to the organization. If the goods were purchased in installments, then you will also need to pay interest on the loan.


The process of applying for a POS loan via the Internet is structured in a similar way. The only difference is in the method of concluding the contract. In some cases, it is enough to confirm the application with an SMS password or electronic signature. In others, you will need to contact a bank branch or order a specialist to visit your home.

As an alternative to standard POS lending, banks are also actively developing so-called marketplaces - online trading platforms, which present offers from different stores. This principle works, for example. Here, buyers can buy on credit or in installments any product from the stores presented on the site.

Which banks offer POS lending?

Due to the high risk and additional difficulties with organizing processes, not all banks are ready to issue loans at points of sale. But several large organizations This service is well established – such banks actively provide loans to customers in offline and online stores. Below you will learn about the most interesting offers:

A large bank that serves private clients and businesses and does not have its own branches. He applies the same scheme to store loans. The service is available in any region of Russia; the entire process of applying for a loan and interaction with the bank is implemented through a special online service. The work of POS lending will be controlled by a personal manager.

  • Amount of credit: from 3,000 to 200,000 rubles
  • Interest rate: from 16% per annum
  • An initial fee: not required
  • Requirements and documents: age from 18 to 70 years, citizenship of the Russian Federation, passport
  • Loan processing speed: from 3 minutes
  • Speed ​​of money transfer: from 1 working day
  • Installment plan: Maybe

One of the leaders in the POS lending market in Russia. The POS lending service is connected to individual conditions, which depend on business parameters. You can also become a partner of the Svoboda installment card issued by the bank. Home Credit is also notable for the fact that it does not impose insurance on its borrowers - buyers will have greater confidence in it.

  • Amount of credit: from 10,000 to 999,000 rubles
  • Interest rate: from 12.5% ​​per annum
  • An initial fee: not required
  • Requirements and documents: age from 22 to 70 years, citizenship of the Russian Federation, presence of a passport and SNILS, or an account on State Services
  • Loan processing speed: from 10 minutes
  • Speed ​​of money transfer: from 1 working day
  • Installment plan: Maybe

Large European bank, is also one of the leaders in POS lending in our country. OTP Bank is ready to actively cooperate with large and medium-sized stores throughout the country and offers a variety of customer lending programs. The service is provided by a personal bank manager.

  • Amount of credit: from 2,000 to 500,000 rubles
  • Interest rate: installed individually
  • An initial fee: from 0% to 99%
  • Requirements and documents: age from 21 to 69 years, citizenship of the Russian Federation, passport
  • Loan processing speed: from 10 minutes
  • Speed ​​of money transfer: from 1 working day
  • Installment plan: No

This bank was one of the first in Russia to offer point-of-sale lending. Any store that is serviced in it can connect POS lending. Russian Standard offers various lending programs, including for online stores.

  • Amount of credit: from 1,000 to 300,000 rubles
  • Interest rate: from 15% per annum
  • An initial fee: not required
  • Requirements and documents: age from 23 to 70 years, citizenship of the Russian Federation, passport
  • Loan processing speed: from 2 minutes
  • Speed ​​of money transfer: from 1 working day
  • Installment plan: Maybe

A large bank within the VTB group is actively developing services for individuals and small businesses. Offers several buyer loan programs for different areas activities, including for online stores. Post Bank does not impose strict requirements on both the entrepreneur and his client.

  • Amount of credit: from 3,000 to 300,000 rubles
  • Interest rate: from 12.9% per annum
  • An initial fee: from 0% to 90%
  • Requirements and documents: age from 18 years, citizenship of the Russian Federation, passport and SNILS
  • Loan processing speed: from 30 minutes
  • Speed ​​of money transfer: from 1 working day
  • Installment plan: Maybe

Questions and answers

Can several banks offer loans in one store at once?

Yes, you can enter into an agreement with several banks at once so that they provide their loans in the store. When making a purchase, the client can choose the services of which organization he wants to use. At the same time, try to distribute applications between banks in approximately equal proportions - if one of them does not receive enough clients, then it may terminate the contract with you.

What should I do if the buyer wants to return or exchange goods purchased on credit?

The process for processing or returning goods is the same as when using cash. In addition to filing a claim and a certificate of return or exchange of goods, the buyer will need to send an application to the bank to terminate or amend the loan agreement. If the loan is still outstanding, the borrower will still be required to repay the debt. Otherwise, the bank will return the loan amount to him minus all overpayments on it.

Can an individual entrepreneur connect lending for his goods or services?

Typically, the in-store lending service is only available legal entities. But some banks (for example, Tinkoff or Post Bank) are ready to cooperate with individual entrepreneurs, if they meet the requirements.

Is POS lending right for my store?

This option is more suitable for those who offer expensive, but popular goods and services - for example, equipment or travel packages. It will help you attract new customers and increase sales. In other situations, POS lending is likely to be useless.

Conclusion

With the development of the credit card and microloan markets, POS lending is gradually losing its position. The terms of such products sometimes turn out to be more favorable than the credit that is issued in the store. There are quite a lot of offers on the market from popular banks and IFCs that are well suited for paying for expensive purchases.

But in-store lending technology also continues to evolve. Borrower assessment systems are being improved and make it possible to more effectively screen out unreliable borrowers, which has a positive effect on terms. Many customers still prefer such offers credit cards because of quick registration and easier repayment. Due to this, store loans continue to remain in demand among both consumers and businesses.

The credit purchase service will help attract new buyers, but will require additional costs. To connect it, you need:

  • Enter into an agreement with a bank that provides this service
  • Prepare a place for the credit manager
  • Instruct sellers or add a feature to an online store
  • Submit signed documents to the bank loan agreements
  • If goods are purchased in installments, pay interest on loans

Tinkoff, Home Credit, Russian Standard and other large banks offer POS lending services. They are suitable for you if you sell expensive but popular goods or services - for example, household appliances.

Did you find the answers to all your questions in this article?

Nowadays, lending for certain goods is increasingly gaining momentum. There are signs everywhere that we can purchase this or that item on credit or even in installments. This type of service is called Poins of Sale or POS lending. Let's understand the essence of this concept.

What is POS lending?

This is the sale of goods and services by a company through mutually beneficial cooperation with retail bank. In fact, the loan is provided to you not by the company selling the product or service, but by its direct Partner Bank. To apply for a POS loan, you need a special software Bank, so at large points of sale we can often see directly the Bank manager himself, who issues loans to us.

One of distinctive features Such lending carries a high risk of loan non-repayment. To approve such a loan, a minimum package of documents is required, as a rule, only the borrower’s passport, because when purchasing goods, the client values ​​time and is unlikely to return for the goods if the bank offers him a certificate of income and a copy of his employment record. The lightning-fast review procedure does not give the bank the opportunity to properly conduct. Taking into account the high risks, the interest rate on such loans cannot be low. Compared to consumer lending she's tall enough.

Why would a bank knowingly take on such risks? The answer is simple - high profitability of pos-loans, high sales volumes in cooperation with large chains of goods, increasing the customer base, cross-selling to existing customers in the future.

POS lending using the example of purchasing jewelry

However, are such loans really beneficial to the buyer himself? Let's look at this issue using the example of buying jewelry on credit.

So, jewelry. This is not an essential item, it is rather a gift, a holiday, a desire to please loved ones. This product segment is obviously aimed at people with “average” and “above average” incomes. It is the desire to please, the desire to please that banks take advantage of in this segment of goods, offering to make a purchase on credit.

Almost all jewelry chains hold sales, promotions, and discounts on the eve of major holidays. That is why we can safely conclude that the initial product margin is very high. And these same networks, during the low sales season, offer us to purchase jewelry in “0% per annum installments.” But, as we found out above, there is no such thing as 0% per annum, which means that someone still pays this percentage. If it is not a client, then it is the company itself selling the product.

Is the desire to increase sales at any cost so high and will the company do this at a loss? Of course not. Price jewelry exhibited according to the tag without discounts. The product is credited for the discounted price, as during the sales period. At the top of this figure is the interest on the loan, which the bank will take for itself, and now we get the same price tag on the tag. This type of installment plan is regular loan with interest, essentially just an exact calculation, nothing more and nothing less.

Let's look at the numbers for POS credit:

1. A ring with sapphire costs 80 thousand rubles.
2. During the New Year sale, the company generously gives the client a 30% discount. And you can buy this ring for 56 thousand rubles. Or purchase this ring in installments, paying 80 thousand rubles according to the price tag and not a penny more.

You just have to understand: they will still issue you a loan for 56 thousand rubles, they further believe annual interest in the amount of 24 thousand rubles (the bank will take it for itself), and you will pay 80 thousand rubles for all this.

And where is the benefit for you? She's gone. There really is no financial benefit for you. There are no loans without interest. However, here it is worth considering the moral side of the issue: you are given the opportunity to get what you want, here and now. Give a gift to your loved one. A gift that will not go unnoticed. At the same time, you are not forced to save on everything else and deny yourself other purchases and expenses. You will return the cost of your gift to the bank gradually, without a strong blow to your wallet. Does any of this make sense? Sometimes it does. Every person's capabilities are different.

However, you should not get carried away with this type of lending if you can afford to do without it, wait, save up and buy the same product a little later, but much cheaper.

Where is the benefit for the bank? It's obvious - it's high interest rates on lending. Where is the benefit for the company? Increasing the average check! After all, in the absence of this type of lending, you would have purchased exactly what you this moment you have enough funds. And with POS lending, you purchase products at a higher price. The company's turnover is growing, and it does not bear the risk of non-returns.

So don’t believe advertising signs that promise you magical loans in 5 minutes. No one will lend to you at a loss, and all expenses, of course, are borne by the buyer himself. Happy shopping and stay safe. And of course, don’t forget to add our site to your browser bookmarks to always receive the most useful information about banking services.