How much does a gold letual card cost? Rive Gauche Gold Card: prices no longer bite

Rive Gauche is the favorite cosmetics store of thousands of Russian women. In addition to regular promotions and special offers, the brand has been supporting a discount program for several years. Currently, it is represented by two types of discount “documents” - standard and gold Rive Gauche card. We will tell you in this article how many percent discount is on each of them and what are the conditions for receiving them.

Rive Gauche is an international brand, and a similar discount system operates in other countries. Rive Gauche cards vary in color and discounts. The mechanism of the loyalty program is quite simple: when making a purchase for a certain amount, the client receives a standard discount, which is cumulative. Upon reaching a certain limit of spent funds, the standard card can be replaced with a gold one. The discount percentage for it is much higher, in addition, it opens access to the Rive Gauche club, which provides “goodies” in the form of additional discounts, special offers and sweepstakes.

Conditions for receiving a Standard card

It’s easy to get a standard Rive Gauche discount - just buy anything worth 300 rubles or more. Usually cashiers themselves offer to issue this card right in the store. The client is required to fill out a short form indicating basic contact information (no passport details required!). After filling out the form, the buyer is given a white discount card with the brand logo. On the reverse side, in addition to the barcode, the conditions for using the discount are printed.

The standard card allows you to save up to 5% on the cost of certain goods from the Rive Gauche range. “Up to 5%” means that the discount may be less; its size determines the brand to which the product belongs. The purchase amount is recorded on the buyer’s personal account, as with any savings program. In order for each purchase to be noted, you must present the discount at the checkout. It is not personalized and does not have a unique number, so the cashier will not be able to find the client in the database without presenting a discount.

There is no need to activate a standard card; the discount can be used immediately after receipt.

"Golden" privileges

When the total amount of purchases recorded at the standard discount reaches 10 thousand rubles, the client receives the right to exchange it for gold. This discount looks much more solid: gold-colored “plastic” with a unique number that you can call at the checkout and enjoy all the discount privileges if you suddenly forget your card at home.

The gold card discount is up to 30% of the product price. The size of the discount, again, is determined by the manufacturer brand of the product, but for gold card holders it is guaranteed to be higher than for regular discounters. Products sold as part of a promotion (in Rive Gauche they are marked with yellow price tags) are not eligible for the gold discount, just as the standard discount is not applicable.

The second privilege of Rive Gauche gold card holders is participation in the “Birthday” loyalty program. It provides for the collection of bonus points throughout the year, which can be used to pay for any product from the range. 5% of the purchase amount made through the gold card is returned to it in the form of bonuses.

The third privilege is receiving discounts from network partner companies. These are not only cosmetics stores and beauty salons, but also restaurants, sports clubs and even car centers. The full list of partner companies can be found on the brand’s official website.

Bonus system

You can spend bonuses on the card not whenever your heart desires, but only during the week before and the week after your birthday. To confirm your right to use points, you must present your passport. Features of using bonuses:

• payment of a maximum of 50% of the purchase with bonus points;
• apply only to one check;
• maximum number on one card – 20,000;
• unused points expire (after 7 days after the cardholder’s date of birth, the bonus account is reset);
• Points cannot be used for purchases made with gift cards or branded certificates.

You can check the savings on the Rive Gauche card or find out the current amount of purchases using a standard discount on the official website of the chain. You must enter the appropriate data in the “Card number” section. For a gold discount, the number is stamped on the front side, in the lower right corner; in the standard, this is a barcode on the back. The status of the savings and bonus account is updated within 3-5 days after the next purchase.

Many buyers are interested in whether there is a Rive Gauche diamond card, because this name is also well-known. In fact, there is no such discount; it is available in another large chain of cosmetic boutiques - L’Etoile.

How to activate a gold card?

Unlike the standard one, registration of the Rive Gauche gold card is carried out via the Internet. You must fill out an online form on the company’s website, indicating a valid phone number and E-mail. After saving the form, you will receive a confirmation code to your number or email address, which will redirect you to your personal account. In the future, to log into your account you will need to enter a login, which is your email address, and a password that is generated when you activate the card.

Through your personal account you can:

• place orders for goods;
• find out about the availability of a particular product in stores;
• check savings on the Rive Gauche card;
• subscribe to the store's newsletter;
• keep track of promotions and new products.

You can also check the points on the Rive Gauche card and get information about the current status of your savings and bonus accounts at the checkout of any Rive Gauche store.

The gold discount, unlike the usual one, is personalized, so only one card can be registered per owner. Only the owner of the discount can pay with bonus points upon presentation of a passport or driver's license at the checkout.

How to restore a card if lost?

Replacement of a lost or stolen card is possible only after blocking the lost one. To do this, you need to contact any of the chain’s boutiques with a passport or license (previously, the discount could only be replaced through service centers in the capital and St. Petersburg). You can come back for a new card in 2 weeks.

To change the phone number linked to the card, you must also contact any of the stores, having your passport or license with you.

Exchange Rive Gauche card for discounts from other chains

In some Russian cities, it is possible to exchange a Rive Gauche gold discount card for discount cards from competing chains (L’Etoile, Degal, Ile de Beaute). The discount “face value” of another card must be at least 15%. When exchanging a card from a competing store, you will have to give it back.

Quick links

1. Registration of a gold card - http://www.rivegauche.ru/discount/activation
2. Checking bonuses on the card - http://www.rivegauche.ru/discount/savings

We invite you to become a member of the ILE DE BEAUTE Club!

If you are not yet an ILE DE BEAUTE discount card holder, make a purchase at the ILE DE BEAUTE store and receive an Introductory Kit in which you will find a pleasant surprise: Compliments from ILE DE BEAUTE and from the brand Sephora!

ILE DE BEAUTE Discount Card- this is your pass to the world of pleasant and profitable shopping not only in ILE DE BEAUTE, but also in numerous stores of our partners.

From January 1, 2011 for getting Club card, make any purchase at ILE DE BEAUTE and fill out the form for a member of the ILE DE BEAUTE Club. You will receive a 10% discount on your first purchase with your card, all purchases with your card will be summed up, and the discount will be close to the maximum:

From April 25, 2017, the Student Card is no longer issued. Already issued Student cards are valid until June 1, 2017, then they must be replaced with Club/VIP cards according to savings. Details

With the amount of savings on the Club card from 50,000 rubles you will become the owner VIP Cards with 25% discount

CSeptember 1, 2012 you can receive a Virtual Card* by registering on website c, upon your first purchase in the ILE DE BEAUTE online store. The card is only valid for purchases in the ILE DE BEAUTE online store, but you can exchange it for a plastic ILE DE BEAUTE card in any store while maintaining the savings on the card.

The amount of the discount provided in the ILE DE BEAUTE online store varies depending on the amount of savings on the card in accordance with this table:

Find out about the current amount of savings on your card, you can contact cashiers in the store, on our website by entering the card number next to the “check card balance” button in the upper right corner, and also by phone 8-800-2001-700 .

If you want to receive SMS about our promotions, click here

Please note that the following brands are fitted restrictions on the maximum discount**:

Please note that when using the “payment in installments” service, the 25% discount on the discount card is reduced to 20%.

* More information about the Virtual Discount Card

**List of limited discount items and brands is subject to change.

Perfume and body care stores have always been popular. Today they can be found in large quantities on the market, but not all of them have become actively used. It must be admitted that good perfume is not cheap. Especially in a crisis, when the ruble exchange rate jumps, and with it the price of imported products (from France, USA, Finland, etc.).

In Russia, popular cosmetic brands are the stores “Rive Gauche”, “L’Etoile”, “Golden Apple”, “” (Île de beauté) and others. By the way, these are international brands - they can be found in other countries of the planet. The shelves of these stores stock the world's leading cosmetics and body care products. Like any other self-respecting brands, these stores operate their own discount cards as part of their marketing plan. They operate according to a cunning scheme: you need to spend a considerable amount of money in order to accumulate points that allow you to receive a VIP card with a maximum discount.

The question arises: “How to get a gold card?” Of course, you can save for years on privileged cards ( in “Rive Gauche” - Gold, in “L’Etoile” - Diamond) giving up to 30 percent discount. For example, to get a Diamond Card, you need to buy at least 25,000 rubles! Or cheat a little and get these VIP cards without buying anything from perfume chains.

The fact is that as part of their marketing strategies, these cosmetics stores have launched an interesting campaign. It is called “Card Exchange”, but in reality no exchange takes place: all cards remain with the owner. It is enough just to show the card of the perfume store from the proposed list at the checkout and receive a card of the corresponding class as a gift. It is difficult to say for sure why exactly this attraction of generosity was invented. Perhaps the perfume market is thus adapting to the current conditions of survival in Russian realities. In addition, it should be noted that the promotion is valid for an indefinite period.

Valid Rive Gauche and Letual discount cards:

This is what the Rive Gauche gold card looks like. There is also a unique number on the front side.

There are two types of cards actively used in the perfume network. The first one is standard. She is white. It records the amount of savings from each purchase using the following calculation: 1 ruble = 1 point.

When you reach 10,000 points (as well as during some promotions), you are given a gold Rive Gauche discount card, which provides a discount from 3% to 30% on all products in the store. She also gives privileges in other places.

For example, a 10% discount on any film at the Mirage cinema. There are several other places in St. Petersburg where you can buy something cheaper with this card (for example, pizza at Mama Roma). In general, look at the official website of the perfume chain: there really are a lot of partners. Read more.

25% discount at L'Etoile. This is what a diamond card looks like. Her number is on the front side.

"" is more difficult. They have several discount cards that differ in rank. The lowest is ruby ​​(10% discount) from 399 rubles, the most privileged is diamond (25% discount) from 25,000 rubles. There are four of them in total, but we are interested in the one that gives a 25% discount immediately. Of course, it only works in the Letual network, so it is beneficial for true connoisseurs of cosmetics who strive to buy perfumes not at exorbitant prices. But it will help us get a gold card from Rive Gauche without buying anything in the store itself.

The whole trick is as follows. It is enough to find a person who has a card of one of these stores and borrow it for a while. Then go with it to the desired store, show the card to the cashier, fill out a short form and pick up your “Rive Gauche” or “Rive Gauche” card, which the seller will issue. The whole process usually takes no more than five minutes. They don’t check anything, you don’t need a Russian passport. Just come get your card. However, you do not need to activate or register it on the website. The next day it will become valid automatically.

Let's show with an example:

Let's say a friend has a Rive Gauche Gold Card. You go with this card to L'Etoile. There you show it to the cashier, fill out the form to receive a “Diamond Card” and receive it in your hands. Note that at the moment this card gives a maximum discount of 25% in the L’Etoile chain of stores (under normal conditions, to receive it you need to spend at least 25,000 rubles). After which we go to Rive Gauche, show our Diamond Card from Letual there, fill out the form again and receive a gold card. All. Now you have both privilege cards in your hands. And yes, you can now give back a card you borrowed from a friend :).

As you can see, you can go to “L’Etoile” not only from “Rive Gauche”, so if you have cards from other networks (“Golden Apple”, “”, etc.), then you can safely go with them :)

Since 2018, obtaining a Rive Gauche gold card has become even easier. Now it is enough to present a card from other cosmetics stores (Letual, " ", "Golden Apple", "Degal"), giving a discount at least 15%. That is, even amethyst “Letual” will do.

In fact, you can produce unlimited number of cards along the chain: Gold “Rive Gauche” - “Diamond Letual” and provide your friends with cards in the required quantity.

Card exchange promotion It does not work in the Rive Gauche, located in St. Petersburg and the Leningrad and Moscow regions. IN Moscow you can get a card if you buy something for 300 rubles + show it VIP card store " Arbat Prestige". With L’Etoile, everything is fine in this regard - you can exchange it anywhere.

USEFUL LIFE HACK: from 2019, you can save additional money when placing orders at Letual and Rive Gauche through their official websites. You can return money from each such purchase through a cashback service. Our article describes in detail how to make such purchases.

Interesting features that are important to remember:

• According to the usual rules, it is much easier to get a bonus gold card with a maximum discount from Rive Gauche (it is enough to accumulate more than 10,000 points on a standard card, at the rate of 1 point = 1 ruble) than to spend an insane 25,000 rubles from L'Etoile .
• With a privileged card "" you can receive discounts not only in the network of these stores. In particular, with gold plastic you can watch films in Mirage cinemas with a 10% discount on one film per person, as well as in other retail outlets in St. Petersburg and North-West Russia (for example, in Petrozavodsk).

Cool lifehack:
If you just need VIP discount cards for Russian cosmetics stores to make a purchase, for example, in the online stores “Rive Gauche”, “” or “”, then you can try using them, which one of the visitors to our site kindly shared with us.

In these simple ways you can get very profitable cards from popular cosmetics and body care stores in Russia. Enjoy it for your health!

An important point: we are not official representatives of the sites that we write about in the article, so if you have an individual question (for example, problems logging into your account / not receiving bonuses or cash / identification, etc.), then it is better to ask them directly to the service representatives themselves.
Did we manage to uncover the topic? Share your opinion or question in the comments to the article. We will help, tell you in more detail, and discuss!

• A ruby ​​card is issued with a check of 399 rubles.
• Sapphire - when the amount of all purchases reaches 3,000 rubles.
• Amethyst - for purchases of 15,000 rubles.
• Diamond is issued when you leave at least 25,000 rubles in the store.

Attention! The cards have changed their appearance!

More than four years ago, L’Etoile changed the appearance of discounts and the amount of savings for them. Although a lot of time has passed, the old cards are still valid. But to take advantage of the discount, the client will have to fill out a Questionnaire, then give back the old one and receive a new card. The buyer will not lose his savings - the money will simply be transferred from the old account to the new one.

Why is the L’Etoile discount program considered convenient?

When filling out the form, the buyer indicates her phone number and/or email address (which is preferable). Using the contacts left, the store will notify the client about new promotions and gifts.

The amount of all purchases made can be easily found in your personal account on the main page of the L’Etoile store website. Enter your 10-digit discount number. Please note the type or color of the card. And find out your score.

You can give the discount card to a friend. In the “Personal Account”, indicate the friend’s e-mail in the appropriate section. After this action, your friend will receive your discount. The amount of his check will be added to your card's savings account.

The L'Etoile discount can be easily restored in case of loss. You just need to go with your passport to any store in the chain or contact the card loss service, call 8-800-2002345.

Interesting fact: In May 2014, former Dior art director John Galliano became the creative director of L’Etoile. The Italian will create and in the future promote his cosmetics under the L’Etoile brand. Let us remember that Galliano was previously fired from Dior after the publication of a compromising video on one of the tabloids. In this video, the couturier admitted his sympathies for Adolf Hitler.

What online store customers say about Letual discount cards"

We provide reviews that relate only to the discount program.

The first review is about the seller’s reluctance to accept a gold (now diamond) card for payment. The cashier claimed that the item was an auction item, so the discount did not apply to it. And only when the client threatened to go to another store, the saleswoman punched the discount check.

Another negative review says that a 25% discount only equalizes the cost of goods in L’Etoile and the price of cosmetics in any other store.

I'm glad that the discount applies to all products, unlike similar programs in other stores.

There are often reviews that it is very easy to get the maximum discount at L’Etoile.

Everyone, without exception, notes that discount cards at L’Etoile are available and that it is very convenient to use them. At the same time, the girls claim that the prices, even with the discount, are too high. Is it so? This question will be answered in the next section of the article.

Are discounts at L’Etoile really beneficial?

Let's compare prices for cosmetics. Online stores Flirtshop, Podruzhka, and Ozon will compete with L’Etoile. Judging by the reviews, these are the most popular stores that distribute cosmetics.

In order for the result of the experiment to be truly honest, we will compare products at real prices and at discounted prices.

Information about the maximum possible discounts of all stores participating in the comparison:

1. At L’Etoile, let us remind you, this is a cumulative 25% on the total amount of all orders from 25 thousand rubles.
2. At Flirtshop it’s a one-time 25% discount on orders over 25 thousand rubles.
3. Podruzhka has 15% if the total of all purchases in the previous month was 1,500 rubles.
4. The online megamarket Ozon does not offer discounts to encourage purchases.

The product selection was carried out from the “Bestsellers” tab of the “L’Etoile” store, these are:

At number 1: PACO RABANNE Lady Million Eau de Parfum (30ml).

At number 2: MAYBELLINE Dream Fresh BB cream care.

At number 3: Eau de parfum CALVIN KLEIN Endless Euphoria (40ml).

At number 4: MAX FACTOR Loose Powder.

At number 5: GARNIER makeup remover milk for sensitive skin.

At number 6: Rejuvenating day face cream NATURA SIBERICA Caviar Gold.

Summarize

The decision to compare prices with discounts was fair. The conditions for participation in the discount programs of L’Etoile and Flirtshop are almost identical. Although Podruzhka offers a smaller discount - 15% - it also sets more lenient conditions. Ozon offers discounts periodically, and therefore they were not taken into account in the comparison.

Both L'Etoile columns "blushed" with shame. Both the real and discounted prices are higher than other online stores. Not a single win – as many as 8 losses.
If you compare the cost of goods with a 25% discount and the regular price of cosmetics in other stores, L’Etoile wins in almost all areas (if this can be considered a win). We will not draw a conclusion for the remaining stores, since this was not the scope of this work. Moreover, the results are already visible in the table.

Cosmetics at L’Etoile, even if purchased at a 25% discount, are more expensive than similar products in a number of other popular stores.